For 25 years, India’s software services firms have locked global corporate clients into lucrative contracts to implement and maintain packaged software. Before the arrival of AI tools, it would not have been cost-effective for a firm like Starbucks, whose business is beverages, to take an IBM system out of its shrink-wrap and map it to every piece of kitchen equipment, maintenance schedules and local technicians across a dense network of 40,000-plus stores globally.
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