Haircare and sun care have emerged as key growth segments within J-beauty, led by products centred on scalp health, hydration and lightweight formulations. Myntra hosts sunscreen, scalp-care and cleansing oil products and premium haircare treatments like Shiseido, Biore, DHC, Tsubaki, Fino and &honey. While K-beauty popularized trend-led, multi-step skincare routines, J-beauty is more closely associated with minimalist, efficacy-led products focused on long-term skin health.
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