Native logic: Urban Company bets on Diwali launch of AC-purifier hybrid to scale consumer durables business

Urban Company’s planned entry into the air-conditioner market is likely to be an uphill task, given the segment’s technical complexity and entrenched competition, said Arvind Singhal, chairman and managing director of The Knowledge Company, a management consulting firm. While the category continues to benefit from low penetration and long-term growth potential, it is dominated by Daikin, Mitsubishi, LG and Samsung.