“We are in a phase where growing and gaining market share is the top priority,” Jalan said. “To pursue this with the urgency it warrants, we are prepared to accept some moderation in our gross margins if required.”
For now, the pecking order starts with Asian Paints, the market leader, followed by Berger Paints, Kansai Nerolac, JSW Dulux, Birla Opus, and Indigo Paints.
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